Brand · Graphic · Web design studio in Kelowna, BC

Good design for great brands.

This is where brands level up. Goody Made is an independent Kelowna studio that designs brand identities, packaging and Webflow websites for businesses across the Okanagan and beyond. Visuals that stick, stories that sell and websites that win.

7+Years in practice
40+Happy clients
100+Projects delivered
Ann Arbor Symphony Orchestra branded print collateral
Hand-drawing the Hawk Tail woodcut hawk illustration
Hawk Tail Amber Ale can beside a poured pint
Trusted by
Abstract geometric logo of overlapping black diagonal and vertical lines forming a lattice.
Windfall company logo with stylized three overlapping circles above the text.
Black and white icon of a mountain landscape with a sun above and water below.
Logo for Pure Joy Coffee featuring a stylized coffee bean above a lotus flower.
Gun it Inc Logo. Letter G, interlaced in a barbell
Increase branding and design logo with a plus sign inside a square.
Abstract black and white geometric logo with overlapping rounded rectangles and a central stylized letter C.
Ann Arbor Symphony Orchestra logo.
Abstract geometric hexagonal logo composed of interlocking black and gray parallel lines forming an 'S' shape.
Arts Midwest logo with abstract geometric shapes and text.
Services

Brand, graphic and web design under one roof

Start with one service or bundle them into one project. You work directly with the designer from first call to final file.

Brand Development

Strategy, positioning, messaging and logo systems that give your business a clear, confident identity.

Brand Kits from $5,000
  • Brand Strategy
  • Research & Positioning
  • Messaging
  • Logo Systems
  • Brand Style Guidelines
Explore Brand Development →
Graphic Design

Packaging, print, decks, lettering, illustration, merch and murals, handcrafted to sell.

Projects from $1,500
  • Packaging Design
  • Print Design & Layout
  • Custom Lettering
  • Illustrations
  • Mural Design
Explore Graphic Design →
Web Systems

Custom Webflow websites that are fast, easy to update and built to rank in Kelowna.

Websites from $5,000
  • Web Design in Webflow
  • Wireframes & Prototypes
  • Content Management Systems
  • SEO Content
Explore Web Systems →
Gun It Inc. members training under the new G monogram
Results, not just looks

+22% membership in three months

Gun It Inc. is a group fitness gym in Ponoka, Alberta, a town of about 6,500 people. Research showed they offered a more premium service than anyone in town, but the old brand didn’t say so. A sharper strategy and a new identity grew membership from 82 to 104 during our engagement.

Read the Gun It case study →
How we work

A clear process with a real person on the other end

No egos, no agenda. Honest timelines, focused revision rounds and files organized so you can actually use them.

01

Discover

A free 30-minute call to learn your business, goals and deadline.

02

Define

Strategy, research and positioning so the design has direction.

03

Design

Concepts explored, then refined together until it feels right.

04

Deliver

Final files, guidelines and launch support across every touchpoint.

Testimonials

Don’t take our word for it

We build lasting relationships that foster growth.

“Max helped us hone in on our brand identity and focus on portraying our brand in the best way possible. With a comprehensive design process, we were able to drive progress towards an identifiable goal.”

Derek Nordstrom
Derek Nordstrom
President, Hawk Tail Brewing

“Max has helped us on multiple brand identity projects. He can take our creative brief and guide us through a design process that produces exceptional results. Our clients have been beyond ecstatic.”

Justin Dunn
Justin Dunn
Owner & Brand Strategist, Increase Brand + Design

“Max’s style discovery helped us to re-vision our brand, finding its core truth with a refreshed visual identity. We would absolutely recommend Max to any business looking to evolve their visual identity.”

Sarah Olsen & Hannah Baxter
Sarah Olsen & Hannah Baxter
Co-owners, Synergize Business Solutions

“Max helped us gain a full understanding of the competition, our customers and ways in which we could take our business. I would highly recommend Max to help define and create your brand identity.”

Chase Hatala
Chase Hatala
Owner, The New Old Fashioned
Max Goodwin, brand identity designer and founder of Goody Made
Meet the designer

Hi, I’m Max. Good branding starts with real people.

Goody Made is a boutique studio, which means you work with me directly. Every brand starts with understanding the humans behind it, then we sketch, iterate and collaborate until it feels memorable, distinct and unapologetically you.

More about Goody Made →
Local studio

A Kelowna design studio for the whole Okanagan

Goody Made Studio Inc. is based in Kelowna, British Columbia. We meet face to face with businesses throughout the Okanagan Valley and work remotely with brands across Canada and the United States.

KelownaWest KelownaLake CountryPeachlandVernonPentictonSummerlandRemote across Canada & the US
FAQ

Questions, answered

What does Goody Made do?

We are a Kelowna design studio offering brand development (strategy, positioning, logo systems and guidelines), graphic design (packaging, print, decks, lettering, illustration, merch and murals) and custom Webflow websites.

How much does a project cost?

Brand Kits start at $5,000, graphic design projects at $1,500 and Webflow websites at $5,000. Every project is quoted after a free discovery call so you only pay for what your business needs.

Do you only work with Kelowna businesses?

No. We love working face to face with Okanagan businesses, and we also work remotely with clients across Canada and the US, including Alberta and Michigan.

How long does a branding or website project take?

Most brand identity projects take 6 to 10 weeks. Websites usually take 6 to 12 weeks, depending on page count and how quickly content comes together.

The right creative solution could be your next big breakthrough.