Brett McCaughey was looking to start a movement and inspire more athletes to take a chance on CrossFit and group fitness. We designed the Gun It Incorporated visual identity from the ground up, capturing the company’s excitement with a fresh new logo and brand style guidelines. We built them a highly effective website that is easy to navigate and helps new customers to sign up. It is now easier to see different membership options and what to expect from the gym itself. We sent in a professional photographer to capture the spirit and sense of community in the gym. After our engagement, we saw a 20% increase in memberships.