Pretty Girl Co. approached Increase Branding + Design and Max Goodwin Design Co. to help craft a brand that would help launch their business. Pretty Girl Co. was started by an ambitious female entrepreneur whose vision was to empower 1 million females. The goal of the project was to develop a brand and brand architecture structure in which the owner and company could grow into. Pretty Girl Co. provides lifestyle improvement systems to women, helping them feel confident to improve health, wealth and mindset.